Apex Manufacturing Simulation — Week 1 Assignment
Everything you need for “The Automation Imperative”
Board Pressure Call
Victoria Hartwell
Chairwoman of the Board
Listen for special insights to inform your decision
Dr. Elena Vasquez
Senior Partner, AI Transformation Practice
consultantAI Strategy & Implementation
Former MIT professor turned management consultant. Led 40+ Fortune 500 AI transformations over 15 years. Known for her 'Accelerated Adoption Framework' that balances speed with workforce stability. Author of 'The AI Inflection Point'. Stanford MBA, PhD in Organizational Behavior.
Meet the 17 key stakeholders at Apex Manufacturing. Understanding their backgrounds, motivations, and influence is critical to navigating your decisions successfully.
David Chen, a second-generation Chinese American, grew up in the bustling suburbs of Chicago, where his parents ran a small grocery store.
Destiny Martinez grew up in a close-knit Latina family in the Midwest, where she witnessed the struggles of her parents after their employer shut down unexpectedly.
Dr. Helen Mercer grew up in a small town in the Midwest, where her parents instilled in her a love for learning and a strong work ethic.
Dr. Nathan Cross grew up in a middle-class neighborhood in Detroit, Michigan, where he was inspired by his father's work as an automotive engineer.
Frank Torres, a Mexican American, grew up in the same Midwest town that hosts Apex Manufacturing.
Jaylen Brooks grew up in a working-class neighborhood in Detroit, Michigan, the son of a factory worker and a schoolteacher.
Jennifer Park grew up in a tight-knit Korean American family in Chicago, where her parents ran a small grocery store.
Marcus Webb grew up in the heart of Detroit, surrounded by the sounds and stories of the auto industry.
Margaret 'Maggie' O'Brien began her career on the factory floor of Apex Manufacturing 28 years ago as a machinist, fueled by a passion for building and a desire for a better life.
Patricia Lawson grew up on a small farm in rural Indiana, instilling in her a strong work ethic and appreciation for the value of money.
Rachel Kim grew up in a tight-knit Korean American family in Chicago, where her parents instilled a strong work ethic and a belief in the power of education.
Robert Nakamura, a third-generation Japanese American, grew up in a suburban Midwest neighborhood where his parents emphasized the importance of education and hard work.
Sandra Williams grew up in a tight-knit community in Detroit, Michigan, as the daughter of a nurse and a factory worker.
Thomas Richardson was born into an affluent Atlanta family, a legacy of old money that shaped his worldview from an early age.
Victoria Hartwell was born into a wealthy Midwestern family, with the Hartwell name associated with success in various industries.
William Thornton III hails from a prestigious lineage, having grown up in an affluent Connecticut family known for its deep ties to Wall Street.
David Okonkwo was born in Lagos, Nigeria, and immigrated to the United States at age 16 with a singular focus: to build something meaningful.
Angela Reyes was born and raised in Des Moines, a vibrant community in Iowa where she developed a deep love for her hometown.
Carl Andersen is the third-generation owner and CEO of Prairie Precision Manufacturing.
Swedish-American tool-and-die maker who founded Heartland Micromolding in 1982 in a leased Ankeny garage after a layoff at a Des Moines plastics shop.
Maria Santos joined Prairie Precision in 2019 after twelve years at Wells Fargo's Iowa middle-market commercial banking group.
Wharton MBA, ten years at Medtronic in supply-chain leadership before returning to Heartland in 2018 as VP Strategy.
Dale Henrickson has been President of UAW Local 847 since 2006, the longest tenure in the local's 54-year history.
Hired as a tool maker in 1994. Self-taught CAD engineer who has personally designed roughly 60% of Heartland's active mold inventory.
Patty Morrison has been HR Director at Prairie Precision since 2008.
PhD in Polymer Science from Iowa State; ten years at a Class III implantable manufacturer in Minneapolis before Heartland recruited her in 2021 to professionalize the quality system.
Tom Schultz has worked at Prairie Precision since 1993, starting as a turret-lathe operator at age 22.
Iraq War veteran, Iowa Army National Guard. Started at Heartland in 2008 as a third-shift operator; promoted to Plant Manager in 2019.
Aisha Johnson, 28, joined Prairie Precision in 2023 as the company's first dedicated process engineer in over a decade.
SHRM-SCP certified, 15 years in Iowa manufacturing HR — including five at a unionized John Deere supplier — before joining Heartland in 2020 because she wanted to try non-union by design.
Chen Wei has been Prairie Precision's Quality Manager since 2017.
Former Big-3 automotive procurement director who joined Cardia three years ago to bring 'real strategic sourcing' to medtech.
Karl Andersen Jr., 31, is Carl's eldest child and the only Andersen of his generation working at Prairie.
Bioengineer, twelve years at Boston Scientific before Cardia.
Steve Harmon has run procurement at Heartland Ag Equipment, an Iowa-headquartered $1.
Boston-based PE investor, 17 years in middle-market healthcare and industrials.
Linda Frederickson, 62, is in her third term as mayor of Millbrook.
Former precision-machining instructor; 22 years at DMACC. Designed the Career Academy model that built welding and HVAC pipelines for central Iowa employers.
Dr. Rebecca Torres has been Dean of Workforce Development at Eastern Iowa Community College since 2020.
Lifelong Iowan, MPA from Iowa, eight years at IEDA structuring High Quality Jobs (HQJ) and 260F training packages for Iowa manufacturers.
Mike Patterson, 49, has run the Eastern Iowa Regional Economic Development Authority since 2017.
Joined Heartland in 2003 as a Class 8 cleanroom operator after the closure of a Maytag plant in Newton.
Sarah Blumenthal, 38, has edited the Millbrook Sentinel since 2019.
Veteran beat reporter who covers central Iowa manufacturing, the IEDA, and the John Deere ecosystem.
Hired six weeks ago after a 14-year operations career at a Twin Cities medtech contract manufacturer where Sam led a successful Class III program through FDA inspection and a quiet PE recap.
Dr. Priya Kapoor brings over two decades of expertise at the intersection of advanced manufacturing and emerging technologies.
Marcus Washington grew up in a UAW household — his father worked the line at a GM plant for thirty-one years, and Marcus watched the slow erosion of that generation's security through closures, concessions, and broken promises.
Robert Kim spent most of his career building the quality control systems that Apex Manufacturing runs on.
Sarah Mitchell joined Apex Manufacturing three years ago after a decade climbing through sales leadership roles at automotive OEM suppliers.